Offering our products, we often offer to perform the role of your PR department, assuming high-quality implementation of your external and internal communications. We're finding relevant to the type, time and place of business tools, the performance each of them. Our professionalism and experience allow us confidently create proposals and be responsible for the result.
For a better understanding of our proposal we made it in the style of “question and answer”.
Why is it better to use the services of FRESHPR, than hire a PR manager or a PR-department?
Hardly imagine that one expert or even a whole department can be a sociologist today, marketing specialist tomorrow, and at the same time designer, journalist, organizer, copywriter, editor, simultaneously producing creative solutions. In FRESHPR work professionals of different profiles. Our team has wider experience than most marketing and communications departments of the biggest companies in the country.
Why this should be better?
The quality of our work is guaranteed by significant experience of our team. The combined work of FRESHPR experts in the field of communications is more than 30 years.
Is it more expensive?
If we are talking about financial side, so it is also our benefit. The cost of contract usually does not exceed the salary of our specialist and in the same time more than ten FRESHPR experts can work on one client’s project. Due to cooperation with various players of different markets, our employees are familiar with the last innovations in the communication field that allows us to serve all possible needs of business despite on it size and specialization.
But it does not mean that we focus on the number of customers. We operate a clear corporate policy – we can only work with one company in one industry. This again demonstrates that we are building leadership communications, ensuring our customers' business leadership strategy.
How FRESHPR knows our needs if even we can not exactly tell about them?
It can sound strange, but often we know about customer’s need in communications or their content even more than the client. And it is not only because of our experience. The point is that our professional approach includes research of customer’s needs. Then we begin building or improving the communications. So firstly we learn what business needs (not only what client needs), and only then we build strategic communications.
How such research looks like?
The research usually consists of three parts:
1. Research the values of audience and its expectations.
We define how can we build the communications and who will be recipient of them.
2. Define the channels of communication
We define how is better for target audience to get information from us, which PR and advertising tools will be the most effective. We analyze existing and potential Internet communications, formal and informal advertising opportunities, printing, marketing communication, rumors, GR, CSR, MR etc.
3. Define the messages of communication
When we defined what channels we will use, then we determine what we will say to our target audience – which messages should be presented in advertising, which images should be used in graphic, what characteristics should have all texts, when they targeted to the clients, partners, investors, staff etc.
How does it work?
It is depends on the industry. We often use a professional monitoring; sometimes we organize focus groups, sociological studies, audits, also we conduct surveys, interviewing, analyze informal information channels and many others, which can bring us maximum efficiency. Such depth of communication studies in Ukraine does not have, perhaps, none.
How much does it cost?Cost of research depends on the size of business, the level of its strategic development and many other factors. The cost of the simplest research starts from 2500 UAH.
How can I know what volume of the research may be appropriate in my business?
You can invite our experts, who after a short conversation with you create a brief (set of questions). Then we ask you to fill in this document. Only then we can define what we have to know and how to do it. This service is free.
What are the next steps after the research?
After the research we develop the communication strategy. This document contains precise description of all requirements to the communication channels, the strategy of communications, timetable and budget of those events. This document is prepared usually during 2-3 working weeks for 6 or 12 months of communication strategy. Also this document can include the cost of events – your communication (PR, advertising, marketing) budget.
What is the cost of communication strategy?
The cost depends on the size of the communication strategy and on the level of detailing of these events. The cost of strategies that we developed was within 3000-15000 UAH.
Who usually implement the strategy?
We usually implement the strategy. But it is not necessary. If you wish to have another implementer, we respect your choice.
Is it possible to use some tools without research?
Yes, it is. But then we are not responsible for the efficiency of result.
Ok, but if the client is confident and does not doubt what he needs and seeks only for ready solutions?
For it we have so-called “package” solutions. Each of them has a list of innovative tools and budget.
Does content of the package solutions can be corrected?
Yes, all that solutions are relative, their content always reaches directly to the client's needs.
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