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Collaboration with mass media is one of the most important component
parts of PR. The forth power influences all others and forms collective
consciousness and public values. Nowadays mass media is the tool of
revolutions and evolutions and journalists are servants of war or
peace, success or collapse.
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Whether you establish a bank or open a baker's shop, build houses or
celebrate opening of the 100-th hairdressing salon of the network - you
need to establish good relations with neighboring community. Whether
you are well known leader of software development market or opening
your first office - you still need to have good relations with local
community
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Each company is a "corporate citizen" of country it works in. It means
that consumers identify its own features, voice and behavior they often
keep up with. Loyalty to brand can be formed not only through company's
primary activity
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Do you want to catch governor while he is still in bed with his wife
and in the same time avoid his grievance? No problem - we'll find out
what newspaper he likes to read before going to bed and we'll do
everything so the newspaper publishes true information about your
company. And the information will be published on the page he falls
asleep just before reading.
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Value of each brand has to increase. Regardless whether it is being
sold or has been bought or will never be sold. IR are series of actions
aimed on relations with those who assess brand, observe your branch and
country economics in general.
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Each company's team are people, first of all. Not each manager has time
to realize this. At the same time, not everybody necessarily needs
this. We know how to establish internal communications without
manager's interference
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